Apollo Creates New Board Level Marketing Role
As part of its ongoing strategic
development, Apollo Fire Detectors Limited has created a new
marketing role at Board level. Richard Bramham has been appointed
as Marketing Director for the company with effect from 15 June
2009. His appointment follows the internal promotion of incumbent
Sales Manager Gary Craig to Sales Director earlier this year.
Richard brings more than 20 years
senior management experience to the position, including 16 years
with Farnell Electronic Components Limited for whom he launched
operations throughout Southeast Asia and China, including
Singapore, Malaysia, Thailand and Hong Kong. Immediately prior to
joining Apollo, Richard was Group Marketing Director at Deutsch -
the world leader in interconnection solutions for OEM applications
- where his responsibilities included e-commerce development,
branding and global account management.
Richard is now keen to bring his
skills to bear at Apollo. He says:
"Apollo is a company with clear business goals and real
ambition, but also with a very strong sense of customer loyalty. It
is currently making the exciting transition from being a UK-based
manufacturer with worldwide sales to a truly international player
with global presence.
"This transition requires a careful balance between committing
the resources to establish a direct presence in strategic
territories such as the Middle East, China and the US while
continuing to uphold the levels of customer support that have made
Apollo so successful to date. Marketing will play a key role in
ensuring that the Apollo brand continues to represent innovation
and reliability as the company grows, and I am looking forward to
spearheading the strategy to take this forward."
A comprehensive review of the company's marketing and
communications, embracing elements such as customer relationship
management systems, online presence and e-marketing, is currently
under way.