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Sales and Marketing Director



Michelle joined Apollo in 1990 as Personal Assistant to the Managing Director. She has embraced five different roles throughout her working life at Apollo including Sales Office Manager and Commercial Manager. This detailed knowledge of the customer base and the business systems provides a solid platform for her current role of Sales and Marketing Director. Throughout this time she studied for an MBA which she was awarded in December 1999.

Michelle has seen enormous change in Apollo and the Fire Market in general during her time within Apollo. Apollo has expanded around the world and now has five regional sales offices with business plans to extend this further over the forthcoming years.

The launch of the new Corporate Identity has re-inforced Apollo's strength, values and brand image throughout the market place. Apollo is all about offering localised customer service with tailored solutions. It is Michelle's area of responsibility to ensure that our partners have a voice and are being listened to.

Our growth is down to the success of our partners and forming strong, strategic relationships worldwide. We add value to our customers and do not compete with them.