Specialists in the manufacture of fire detection and alarm devices since 1980

Our purpose is simple; to keep people safe from fire every second of every day.

We specialise in the design and manufacture of high-quality fire detection solutions that protect people from fire in over 100 countries around the world.

Based in Havant, Hampshire, on the UK's south coast, we operate through regional offices in the UK, America, China, Dubai, Germany and India and support our network of partners and distributors on all five continents. We are proud to be part of Halma, a global FTSE 50 group of life-saving technology companies.

We were awarded the Royal Warrant in 2009 in recognition of our high level of personal service to the Household of HM The Queen. We continually strive to deliver an exceptional customer experience for every individual, company and organisation that we work with.

Our purpose

Why we are in business

We make smart devices to keep people safe from fire every second of every day.

Our vision 

Where we are headed

To be the partner of choice for smart fire safety devices in target markets and applications. To be known for the best-in-industry full cycle customer experience. 

Live Our Purpose

Be passionate about keeping people safe from fire. Always.

Embrace the Adventure

Continually grow and change, as individuals and together.

Show the Entrepreneurial Spirit

Be innovative, data driven and own everything you do.

Say Yes and...

Choose "Yes, and..." to challenges and seemingly conflicting priorities.

Just Be A Good Person

Play to win, but not at the expense of others.

People initiative

Our goal

A culture that promotes the entrepreneurial spirit, encouraging and rewarding those that show initiative and take ownership. We believe that our people will be engaged and fulfil their maximum potential. 


We will foster an inclusive culture where employees can excel.


In Apollo, great leadership is shown by communicating a clear and inspiring vision.

Talent Management

Attracting, developing and retaining a skilled and engaged, high performance workforce.


In Apollo, the entrepreneur is an innovative, data driven person, who takes responsibility.